Built from frustration. Shaped by partners. Named for a god of orchestration.
Indra didn't start in a boardroom or a pitch deck—it started in the trenches of event management. Our team, alongside leading conference and festival organizers, kept running into the same frustrating reality: existing platforms were bloated, inflexible, and built for the wrong priorities.
Features piled on top of features, yet the basics remained broken. Forms that confused attendees. Check-in flows that created bottlenecks. Speaker management that felt like spreadsheet archaeology. Every event became a negotiation with software that should have been helping, not hindering.
So we stopped negotiating. We built something better.
In Hindu tradition, Indra is the god of orchestration and cosmic order—the invisible force that coordinates the elements, maintains balance, and ensures harmony across complex systems.
This resonated deeply with what we were building. Events, at their best, feel effortless to attendees. But behind the scenes, they're intricate ecosystems of speakers, schedules, exhibitors, vendors, crew, and countless moving pieces. Someone—or something—needs to orchestrate it all.
Indra is that invisible force. Calm. Precise. Helpful. And always working behind the scenes to ensure every piece falls into place.
We don't talk about "users." We have partners—conference and festival organizers who didn't just adopt Indra, they drove its development.
Every feature emerged from real needs. The exhibitor badge scanner? Born from a festival partner tired of manual lead collection. The speaker application flow? Designed with a tech conference that received 500+ submissions annually. The custom badge designer? Requested by an organizer who wanted attendees to feel welcomed the moment they arrived.
This is software built with event organizers, not for them. There's a difference.
Indra is developed by Tism, a company that understands the live event ecosystem from the inside. Tism's philosophy has always been about creating tools that feel invisible until they're needed—and Indra carries that DNA forward.
Where others chase features and virality, we focus on craft and reliability. Indra is quiet, refined, and built to last.
Indra isn't chasing rapid scale. We're not running toward VC rounds or aggressive growth targets. We're building through quality relationships—networking, referrals, and partnerships with organizers who care about craft as much as we do.
This approach is intentional. It allows us to remain focused on what matters: building software that genuinely serves event organizers, not investor presentations. It keeps us close to the people who depend on Indra, ensuring every decision reflects real needs.
We started with conferences and festivals because our partners asked us to. Musical touring and regional promoters are next on the horizon—when we're ready, and when our partners need us there.
We believe great software should feel invisible. Attendees shouldn't notice the platform—they should notice the experience.
We're not interested in being the biggest. We're interested in being the best at what we do, for the partners who need us.
No shortcuts. No duct tape. Indra is engineered for reliability because events don't get second chances.
If you're running conferences, festivals, or complex live events and you're tired of platforms that get in the way—let's talk.
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